The "Future of_" is an ideation activity to promote innovation & define north stars for future work:
All participants should do secondary research before the session on market & technology trends. Focus on your core business & interesting edge cases.
In the session, generate ideas around the Future of [your industry] in 2030. Encourage the team to be playful and think "out there." Now isn't the time to limit ideas to feasibility.
As a team, group ideas into buckets:
Develop a POV around [your product’s] preferred future.
Make market and technology trends a living part of your design team's space and refer back to it occasionally. You want to monitor them to see if potential impacts/opportunities have emerged.
