This idea framework is great for a generative session with your team or in a design workshop. You'll need an opportunity, an insight, and a technology or design trend.
Take the "how might we" statement supported by research, or a dip in a user's experience visualized through a journey map. This should be supported by research insights.
Combine it with an emerging technology trend or design pattern, like facial recognition or 5g. (It's a good idea to always keep an updated list of emerging tech and design trends.)
Generate a new idea through the lens of your persona.
